Welcome to SEO West Lothian,Affordable SEO
Are you happy with where your website appears on the main search engines?
Does your website attract the amount of business you want it to?
Does your website appear higher up the searches than your key competitors?
Are you happy with the design of your website?
Do you monitor how many visitors your website attracts?
Is your website achieving what you hoped it would?
If the answer to any of these questions is ‘no’, then explore our website.
This website is designed for anyone to access, to learn about what we do and to check for yourself how certain important aspects of your website ‘looks’ to the all-important search engines.
In these uncertain financial times the design of a new website may not be a priority, but getting the most out of what we have certainly is. At SEO West Lothian we are here to help.
SEO – Points To Consider.
If you're a small business shopping around for the right website manager to help you out, there are a lot of things you need to consider before jumping in and hiring a firm.
Even if you're on a tighter than normal budget, you really can't shop around based on costs alone. That's like buying an economy car when you really need a limousine. You just need to find the car that offers the best features at the right price.
Not all SEO providers are the same and not all sites require the same type of SEO service.
All things must be taken into proper consideration.
Here are some factors that are relevant to the overall pricing and success of your SEO campaign.
Size of website
The size of your website will be a significant factor in how much work will be necessary to carry out SEO.
The smaller the website the easier the overall SEO optimization will be. However, if you're dealing with a website with lots of pages or products then the SEO optimization becomes much more complex.
Even the pre-optimization work on larger sites is more time consuming. The difference between carrying out SEO on a small and larger sites can literally be thousands of pounds per month.
As you start shopping around and getting quotes for SEO, you need to be aware of the size of the task that you're being quoted on.
Condition of website
Whilst the size of the website has an effect, so does the website's overall condition.
It is possible to come across the occasional website that will require complete re-development. This isn’t good for the small business owner, but when you didn't invest in developing the website properly the first time, it means you either have to do it again correctly or simply suffer through ineffective SEO.
If your website is in relatively stable condition, from an architectural standpoint, then that will cut down the cost significantly. This is especially true for larger sites where one change can be implemented across hundreds of pages instantly.
There are a lot of factors that are considered when looking at the website's condition.
Things such as the architecture, usability, design appeal, usage and customization of title and description tags, page content, website navigation and internal linkage, all need to be considered when analyzing the condition of SEO in the website and what needs to be done to get it into proper order.
Keyword options
There is a huge difference in optimizing a website for a few dozen keywords, versus optimizing a website for several thousand.
There are many sites in niche industries where keywords are pretty limited. Usually we can still come up with a list of a few hundred, but sometimes it's even fewer than that. But in other industries the keyword variables are wide open and there can literally be an unlimited number of keywords that can be targeted.
The more keyword options there are for your website, and how quickly you want to get any and all of those keywords optimized and performing in the search results, will be a contributing factor in the cost of your campaign. If you are fine with a slower approach then costs can be reduced significantly.
But if you want to be more aggressive, optimizing more keywords more quickly, then the cost will go up significantly.
Available with selected SEO packages.*
- Windows & Linux websites
- Unlimited web space
- Unlimited bandwidth
- Unlimited sub-domains
- Unlimited FTP accounts
- Unlimited Standard POP3 mailboxes
Please contact us for more details.
SEO Experience/Skill
Some SEOs charge £30 per hour while others charge several hundred, and there is every shade in between.
Not all SEO firms charge by the hour, but the quote for services is based on the number of hours of work estimated and how much the SEO believes they are worth for that amount of time, so essentially, everything is hourly based.
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SEO West Lothian News
April 2009 Update
Virtual Eye Media new website design unveiled with new SEO information and improved SEO packages
February 2009 Update
Virtual Eye Media is pleased to offer a website hosting service included with SEO packages Please use our contact form to obtain more information.
January 2009 Update
Virtual Eye Media has expanded to offer SEO Services to the West Lothian and Fife regions of Scotland.
Please visit our sister website at:
SEO Fife
We hope you find the new website at SEO West Lothian useful and that you consider us for your internet marketing and SEO campaign.
Jargon Free SEO
Despite what some people might want you to believe, SEO is not rocket-science, or a dark art similar to alchemy.
What SEO is, is the best way to present your website to the search engines..
What follows are clearly established methods which can be employed to ‘tweak’ your website to improve its rankings with the search engines using SEO.
At every stage, Virtual Eye Media will try to explain in layman’s terms everything that will need to be done.
You may have heard of ‘White Hat SEO’, and ‘Black Hat SEO’, practices – needless to say Virtual Eye Media will only ever follow ‘White Hat SEO’, practices!
Pricing Policy
At Virtual Eye Media we have made a clear commitment to providing SEO Services to businesses at a price point that we feel is very reasonable.
Because we have a relatively small cost base, it is possible for us to produce work at the fraction of the price you may find elsewhere.
Why pay an SEO firm hundreds or indeed thousands of pounds per month when you can come to us and we can provide you with at least an equal service for a fraction of the price?
SEO - HOT AGAIN?
There's no two ways about it - SEO is hot again.
In the last 2 months, SEO West Lothian has received a higher than normal volume of requests for SEO consulting.
And it’s not just us. Online sales, according to Paypal, are up 34% this year over last - another sign that web commerce is a safe haven for those in need of a return on their investment.
Why? What makes SEO more attractive in a down market? While we can't say for certain, we can highlight the most common explanations and motivations we have picked up on.
The Web Out-performs Other Sales Channel
When organizations look at the paths leading to sales and income (a critical analysis whenever budgets are under scrutiny), the web almost always comes out with one of two assessments. Either it's a leading sales channel (especially from an ROI perspective) or it's deemed to be an area with the greatest opportunity for growth. In both scenarios, web marketing and, in turn, SEO, takes centre stage.
It's the Right Time to Re-Tool
Established companies frequently use down cycles as a chance to focus attention inward and analyze themselves. Consequently, there's a spike in website redesigns and SEO along with it.
Paid Search Drives Interest in SEO
Paid search spending is still reaching all-time highs, and when companies evaluate the cost and value, there's a nagging little voice saying "70%+ of the clicks don't even happen in the ads; use SEO services."
SEO is Losing its Stigma
Google is releasing SEO guides, Microsoft and Yahoo! both have in-house SEO departments and the "SEO is Rubbish" crowd have lost a little of their swagger and a lot of their arguments. No surprise - solid evidence trumps wishful thinking, especially when times are tough.
Marketing Departments are in a Brainstorming Cycle
A high percentage of companies are asking the big questions - "how do we get new customers?" and "what avenues still offer opportunity?" Whenever that happens, SEO is bound to show up near the top of the "to be investigated" pile.
Search Traffic Will Be Relatively Unscathed by the Market
Sales might drop, conversion rates might falter a bit but raw search traffic isn't going anywhere. A recession doesn't mean that people stop searching the web, and with broadband adoption rates, Internet penetration and searches per users consistently rising, search is no fad - it's here for the long haul.
Web Budgets are Being Reassessed
We've all seen the news about display advertising falling considerably - that can only happen when managers meet to discuss how to address budget concerns. Get 10 Internet marketing managers into rooms with their teams and at least 4 or 5 are bound to discuss SEO and how they can grab that "free" traffic.
Someone Finally Looked at the Web Analytics
It's sad, but true. When a downturn arrives or panic sets in, someone, maybe the first someone in a long time, checks the web analytics to see where revenue is still coming in. Not surprisingly, search engine referrals with their exceptional targeting and intent-matching are ranking high on the list.
Mission Statement
SEO West Lothian is a small business, and it will remain as one.
We pride ourselves on providing a personal service at a cost which smaller and medium sized businesses can afford.
With approximately 90% of internet ‘hits’ being generated worldwide via search engines, it is easy to see the importance of appropriate SEO being employed for your website.
We are happy to take over and optimize existing sites as well as SEO on new websites.
We appreciate that you will have invested a significant amount of money in creating your website, and we do not see the point of your costs being duplicated*.
The aim of Search Engine Optimization ( SEO ) is to ensure that your website receives the amount of traffic it deserves – helping your business during this tough economic climate.
*There will be occasions when a complete website redesign requiring website design, graphic design and SEO is necessary.
To discuss your website requirements give us a call on 01261 842896, or email us at info@seowestlothian.com – our staff are on hand to give you the best advice possible.
